The book tour should be the immediate focus, but I still want the restaurants to feel easy to find.
Website Redesign Concept Exploration Updated Jun 15, 2026
Chef Nelson German
Website Review
Room
01 / Concept directions Three ways
Three ways
forward.
Open each route, sit with the feeling, then bring your reactions into the questions below.
Infinite Scroll Editorial
A bold editorial homepage with oversized type, immersive images, and a strong book-tour CTA.
Caribbean Techno-Luxe
A darker, more cinematic direction with saturated Caribbean-inspired accents and premium storytelling.
Author / Chef Personal Brand
A refined, press-forward direction that positions Nelson as chef, author, and cultural personality.
02 / Open questions The useful
The useful
conversation.
Each thread holds its own context, replies, and outcome. Open one question at a time.
Q01 Which concept direction feels most like Nelson? Think about the balance of energy, confidence, warmth, and authority. Which route feels closest to the public presence we want to build? Nelson: “I keep coming back to the editorial one. It feels bold without losing the personal side.” 2 comments
Q02 What should the homepage prioritize? Should the first impression lead with the book, Nelson as a chef, the restaurants, or the book tour? Nelson: “The book tour should be the immediate focus, but I still want the restaurants to feel easy to find.” 1 comment
Q03 What should the Book Tour button link to? We need one stable destination for dates, ticket links, and future updates. Mara: “Decision: we will use a dedicated tour page so individual ticket links can change without touching the homepage.” 1 comment
Decision: we will use a dedicated tour page so individual ticket links can change without touching the homepage.
Q04 Are there any images that feel off-brand? Flag anything that feels dated, too formal, too restaurant-focused, or simply not like Nelson. 0 comments
No replies yet. Start the conversation.
Q05 What information is missing before launch? Add press, event, biography, restaurant, or contact details that the first version must include. Mara: “We have enough to design the system. Final press logos and the updated long biography can follow during production.” 1 comment
We have enough to design the system. Final press logos and the updated long biography can follow during production.
03 / Decision log What’s
What’s
settled.
A running record of choices we can build from without reopening the same conversation.
01 Tech stack confirmed as Astro
Fast, focused build with minimal client-side JavaScript.
02 Primary goal is book + book tour promotion
The homepage should make the current campaign unmistakable.
03 Feedback portal will use threaded questions
Decisions stay connected to their original context.
05 / Reference board Shared visual
Shared visual
language.
A loose wall of interaction, type, and layout references shaping the work.
Typography R/01 Oversized type / design studio inspiration Scale that feels campaign-led, immediate, and a little confrontational. Visit source ↗ Interaction R/02 Rounded card hover interactions Tactile cards with restrained movement and soft, springy easing. Visit source ↗ Motion R/03 Image hover buttons with expanding pill labels A compact default state that reveals intent only when it is useful. Visit source ↗ Layout R/04 Editorial grids and thin-rule layouts A reference for making dense project information feel designed, not managed. Visit source ↗
The editorial route gives us the strongest campaign energy, while the personal-brand route gives us more room to grow after the tour.
I keep coming back to the editorial one. It feels bold without losing the personal side.